Fast Fashion Leaves Some Brands Dead In Their Tracks

Active Junky believes in the concept of “investment-grade gear,” the kind of durable, nearly-timeless products produced by Patagonia, Arc’teryx, The North Face and others.  While Spain-based Inditex keeps the petal to the medal with brands like Zara and Massimo Dutti, H&M and Gap are stuck in neutral.  According to a Wall Street Journal report on June 16th, even nimble players get caught with inventory in the pipeline.  With the outdoor industry’s semi-annual trade event, Outdoor Retailer, coming up in early August, our eyes are on the lookout for products worth the space in your closet and room on your roof rack.  This year and next.