Priority Bicycles was founded by cycling industry veteran, David Weiner, who found that while bicycles had become more expensive and technical, they hadn’t gotten any simpler for riders wanting to go for weekend cruises through daily commuting. Many of our customers want to incorporate bicycles into their healthy lifestyle, but find that a bike shop is overwhelming with its options, and big box stores sell poor-quality look-alikes. We believe that everyone should have access to a high quality bicycle that they can feel confident in buying, riding, and maintaining, all at a great price.

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