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Bass Pro Shops is more than a retail mecca for sportsmen, though. Since the beginning, Johnny Morris has been dedicated to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors. That commitment, demonstrated over the course of several decades, is a big reason why Bass Pro Shops is known as the outdoor industry's corporate conservation leader. Bass Pro Shops conservation efforts include partnering with and supporting the efforts of many organizations that work to conserve and manage the nation's natural resources. The company's key conservation initiatives include fish and wildlife habitat improvements, conservation and outdoor skills education, improving water quality and quality of our lakes and springs, and conservation advocacy. Shop Bass Pro Shops at ActiveJunky.com for highst cash back rates, exclusive coupons and promotions.